Customer relationship management (CRM) is a very important aspect in every business. Satisfied customers make recurring purchases and bring more revenue. On the other hand, unsatisfied customers are likely to give their business to your competitors which will undoubtedly affect your total sales. Real estate agents deal directly with customers and they have to make sure their clients are satisfied all the time as most people will buy or sell a home or business more than once.
Customer needs keep changing and it is necessary to have CRM software to help you as a real estate agent meet the changing needs of your customers. The following are 5 features of CRM software that are very helpful to real estate agents.
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