With digital marketplaces becoming more and more essential to the running of any business it is vital that you have a clear understanding of who is coming to your site and how they are behaving. Google analytics is a great place to start, but there is so much more data that can be gathered through the effective use of visitor tracking software. Powerful tools are now available that will give you the clearest possible insight into how those who come to your site are behaving.
Here are 7 ways that a visitor tracking software can help you.
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